They lost some end posts and an irrigation line but, apart from that, this iconic winery was mercifully saved. Wildfires ravished large swathes of Napa Valley and Sonoma County killing 44 people, injuring over 190 and destroying or severely damaging over 30 wineries and many residential homes.Ĭontrary to some reports it was the nearby Stags Leap Winery that had several outbuildings burn to the ground and not Stags Leap Wine Cellars where, for Notaro and his team, the fires mercifully stopped just short of the edge of the property and the two vineyards Fay and SLV. Whether Last Years Fires That Ravaged Large Parts Of Northern California Will Have Any LongĪ winemaker doesnt expect to travel to work in a full police escort with lights flashing, but in the second week of October last year thats exactly what Marcus Notaro and his team at Stags Leap Wine Cellars had to face to get to their vines. Originally, our intention was to reopen it as an inn, but wed always known wed also make wine as a way to keep the long tradition alive.Īccording to Doumani, he paid $525,000 for the property, which might have seemed expensive at the time but in hindsight seems a steal for 400 acres of historic Napa Valley land, 120 of which had been planted in vineyards, a manor house and half a dozen outbuildings and a hand-dug wine cave that dated back to the late 1800s. The Stags Leap Manor had been boarded up and abandoned 13 years before I bought the property in 1970, Doumani said. Later, its renovated grounds could be seen on the TV show Falcon Crest and in movies such as Disneys 1906 Pollyanna and the 1991 film Dying Young that starred Julia Roberts.īut before the Hollywood crews arrived, the entire site needed to be renovated. Prohibition ended winery operations, and the property continued to evolve, functioning at times as a speakeasy, a hotel, a post office and a retreat for U.S. Twenty years later, the Chase ranch was sold. The first wine made on the property was in 1893, when then-owner Horace Chase, a Chicago businessman, built a summer home and winery. Whereas the current owners of Stags Leap talk about this being its 125th anniversary of winemaking, that wine has not been made on the property continuously for 125 years, although grapes may have been grown and sold during that time. To this day, the winery continues to release Cask 23 from the best grapes in significant vintages. He named it Cask 23, after the 1,000-gallon aging vessel from which it was pulled. While the 1974 vintage was aging, Winiarski noticed that one of the casks contained a standout wine, so he released it as a premium reserve line. ResultsĪlready enjoyed by thousands of luxury wine lovers, with minimal paid media, Stags’ Leap plans to promote the AR experience in 2022 at point-of-sale to drive even more brand preference.Stag’s Leap Wine Cellars 2013 Sauvignon Blanc, Aveta, Napa Valley To make the experience as accessible as possible, we leveraged the power of the web so that it is available on any smartphone.Īll to make a good bottle of wine, an already social experience, even more interactive.Įach world is a 3D model containing 3 cylindrical layers of imagery, with 35 unique animations, sound effects, and ambient loops that are triggered as the user pans around the scene and interacts with hotspots. The worlds expand from the bottle, and as the user explores different worlds and environments guided by the stag, they are presented with interactive hotspots to continue their path, animations of various animals and scene elements, and sound effects. The Stags’ Leap “Take The Leap” AR experience takes the user on an immersive 360-degree journey by traversing through 3 worlds inhabited by an animated, leaping stag. By partnering with artists, Stags’ Leap was able to create various intricate, exciting worlds to explore. Stags’ Leap needed to find a way to make their label stand out in the higher end market without compromising its integrity.Īs stags themselves are natural explorers, it made sense to treat the label as a blank canvas for the consumer to explore. There are more than 60,000 wine labels on the market, and 38% of people have purchased a bottle of wine solely on the label.
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